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WORK / Brand identity & packaging

GIRAFFIC — Brand identity

A distinctive giraffe silhouette, unmistakable orange, and a flexible identity across print and packaging.

GIRAFFIC orange, black and white identity applied to coffee cups

The GIRAFFIC visual identity pairs a giraffe silhouette with a bold wordmark and an orange, black, and white palette.

The coffee-cup mockup explores how the identity moves beyond the logo into everyday objects. It is a GIRAFFIC brand application concept.

Orange giraffe and white GIRAFFIC wordmark on black
Black giraffe and orange GIRAFFIC wordmark on white
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